Visual Strategy, Art Direction, Photography, Food Styling
Dig Inn is a farm-to-table food company in New York City and Boston with over twenty restaurants. I was commissioned to explore a new visual identity for the brand, primarily applied to their social channels. We developed various content series designed to channel the paradox of choice as it relates to consumer identity. They were: the nuanced self, healthy hedonism, lunches at work, and Dig inn the wild.