Ali Francis
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Chobani

Chobani

Writing, Photography, Food Styling, Editorial Strategy

A pillar of Chobani’s recent rebrand included a new approach to content. I was commissioned to work with their in-house team developing brand voice and tone guidelines, along with a robust editorial strategy. I also shot and produced content documenting their incubator program—equity free loans and six months of mentorship for businesses impacting food system change.

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